Oxytocin: The Science and Economics of Trust
What makes one person trust another person? Why do we get a “gut feeling” – either good or bad – about another person whom we’ve just met? And how does trust at a micro level in areas such as business transactions and legal agreements affect the overall economy and market efficiency of a society?
In this program, we speak with Dr. Paul Zak of Claremont Graduate University and one of the founders of the field of neuroeconomics. Dr. Zak’s research was the first to identify the role of the neuropeptide oxytocin in mediating trusting behaviors between unacquainted humans in 2004. In addition to directing the Center for Neuroeconomics Studies at Claremont Graduate University, Dr. Zak has an upcoming book – “Moral Markets: The Critical Role of Values in the Economy” – which will be soon be available through Princeton University Press in 2007.
Join us for a fascinating discussion of neuroeconomics, and how trust and the role of oxytocin affect us at both an individual and a societal level.